OUR PROCESS

raw coffee beans

First, our coffee is processed to remove the outer skin, pulp, and inner parchment skin. Once that is complete, the inner seed, otherwise known as the coffee bean, is dried. When our beans  are dried it becomes the green coffee bean that that us for our roasting

coffee roastery

What happens when our beans go through the roasting process? The coffee bean changes drastically during the roasting process. When we roast our coffee, moisture is forced out of our beans, causing it to dry and expand. During the process, some of the natural sugars are converted into CO2 gas while others are caramelized into some of our flavors that help form the complex flavors in Ooh Wee Coffee. When the process is complete, the green bean will transform into a brown bean that is about 18% lighter while being 50 to 100% larger.

roasting coffee beans

The 10 Stages of Roasting Ooh Wee Coffee.

1. Green: The beans will retain their virgin green essence, even as they start to heat.
2. Yellow: The color will become yellowish, and the beans will emit a grassy odor.
3. Steam: Steam will rise from the beans. This is the water inside the beans evaporating.
4. First Crack (Cinnamon Roast): Here’s where the real roasting begins. Sugars inside the beans caramelize, and a cracking sound is heard, like the sound of popcorn popping.
5. City Roast: Following the first crack, the beans have reached City Roast, the minimum level of roast acceptable for most people’s grinding and brewing tastes.
6. City Plus Roast: With further caramelization of sugars and the migration of oils, the beans swell in size and reach City Plus Roast. This is a popular and common level of roast to use.
7. Full City Roast: Beyond the limits of City Plus is the Full City, an even darker roast that takes the beans to the verge of a second cracking.
8. Second Crack (Full City Plus Roast): The beans undergo a second, more violent cracking and enter Full City Plus. This roast will reveal even more layers of intensity to the flavor.
9. Dark Roast (French Roast): The smoke will become pungent, the sugars will burn as much as they can without ruining the flavor, and the beans overall structure will break down. This is the utmost limit of roasting within the confines of good flavor.
10. Burn: If you haven’t stopped roasting by this point, the smell will go from pungent to terrible, and the beans will burn.

packaging coffee

We vacuum seal Ooh Wee Coffee in tightly sealed 1.75 oz and 12 oz bags and we also wholesale Ooh Wee Coffee in a 1pound and 5pound bags with a one way valve.  This helps keep our organic roasted coffee blends fresh for up to one year.